- Vogue Britain
- Forbes Africa
- Oprah Daily
- Elle
Forbes Africa · Entrepreneurs · Nov 17 2023
The Mission to Become Africa’s Luxury Fashion House
Founder and creative director, Daniel Diyepriye has a goal in mind. To build a brand that will stand out amongst the rest. And while his start in the designer clothing business wasn’t conventional, he knows exactly where his journey is going to take him next.
“Louis Vuitton just got a market cap of $500 billion and Shell’s market cap is nowhere near that.”
The African luxury fashion segment is expected to reach $1 billion in 2023, according to market research company Statista. Jeremy Nel, Managing Director of South African-based luxury marketing firm Luxury Brands, estimates that there are over 160,000 millionaires in Africa with a combined spending power of about $700 billion.
The Line
Studio D10 · Harmattan 2022 · Daniel × Tora
Selected from the Daniel Diyepriye archive. All product photography and campaign direction by the founder.
The Brands
Founded · scaled · operated
The Jigsaw
Owned since 2017
“Me and my dad used to play with jigsaw puzzles. He always used to tell me that the jigsaw relates to patience.”— Forbes Africa, 17 Nov 2023
West One Outdoor · London · 2020
The Numbers
Verifiable on requestThe Proof
On file · available on requestDaniel Diyepriye Dokubo
London · Available immediately